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Post by Deleted on May 9, 2013 15:10:49 GMT -8
Anyone who’s been to Abercrombie & Fitch in the last few years has probably noticed that they don’t carry XL or XXL sizes of women’s clothing because they don’t want overweight women wearing their brand. According to this popular teen clothing retailer, fat chicks will just never be a part of the “in” crowd. They take a big risk with this tactic because two of Abercrombie’s biggest competitors, H&M and American Eagle, both offer XXL sizes for men and women. The largest women’s pants available at Abercrombie are a size 10, while H&M goes up to 16 and American Eagle goes even farther to 18. Abercrombie’s attitude towards plus-sized women derives from CEO Mike Jeffries. Robin Lewis, author of The New Rules of Retail, spoke to Business Insider about the kind of people Jeffries wants advertising his brand. “He doesn’t want larger people shopping in his store, he wants thin and beautiful people,” Lewis said. “He doesn’t want his core customers to see people who aren’t as hot as them wearing his clothing. People who wear his clothing should feel like they’re one of the ‘cool kids.’” Lewis said that the only reason Abercrombie offers XL and XXL in men’s sizes is to appeal to large athletes. In a 2006 interview with Salon, Jeffries confirmed that the communication between hot people is his primary marketing tactic. “It’s almost everything. That’s why we hire good-looking people in our stores. Because good-looking people attract other good-looking people, and we want to market to cool, good-looking people. We don’t market to anyone other than that,” he said. Jeffries also told Salon that he wasn’t bothered by excluding fat people. In fact, he said that not limiting his ideal demographic would make his clothing less desirable. “In every school there are the cool and popular kids, and then there are the not-so-cool kids,” he told the site. “Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely. Those companies that are in trouble are trying to target everybody: young, old, fat, skinny. But then you become totally vanilla. You don’t alienate anybody, but you don’t excite anybody, either,” he told Salon. One might wonder why Mike Jeffries only wants to be in the company of good-looking people. That curiosity will end after seeing what this freak looks like. After seeing a picture of Mike Jeffries, it can only be concluded that he was never around good-looking people as a kid and is now making up for the glamorous youth he wishes he had.
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Post by Deleted on May 9, 2013 17:51:38 GMT -8
He has a point I believe in that his clothes are better represented on less fat people. However, does alienating fat chicks profit him?
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Post by Willing Sniper on May 9, 2013 18:04:05 GMT -8
It apparently does.
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Post by Willing Sniper on May 9, 2013 18:06:01 GMT -8
No skinny bitches. Same same.
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Post by Deleted on May 9, 2013 18:08:31 GMT -8
Lots more lovin
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Post by Deleted on May 9, 2013 18:08:53 GMT -8
Obviously these stores cater to plus sizes and make money.
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Post by Willing Sniper on May 9, 2013 18:17:34 GMT -8
Does Lane Bryant cater to young slim folk
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Post by Deleted on May 11, 2013 22:17:43 GMT -8
I'm almost a size 8...Guess that makes me a plus size, eh? Hardly. You are itty bitty! This guy is a putz.
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Post by Willing Sniper on May 11, 2013 22:20:41 GMT -8
I'm a 13.
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Post by Deleted on May 11, 2013 22:24:02 GMT -8
Sure you are.. :-X
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Post by Willing Sniper on May 11, 2013 22:26:24 GMT -8
Okay a 10 and a half.
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Post by Deleted on May 11, 2013 22:36:26 GMT -8
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Post by Willing Sniper on May 11, 2013 22:38:29 GMT -8
Dress. But if you would rather put a shoe on it, who am I you question it.
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Post by Deleted on May 11, 2013 22:41:30 GMT -8
My shoes aren't that big.
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Post by Willing Sniper on May 11, 2013 22:45:00 GMT -8
Oh please you have flippers
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Post by Deleted on May 12, 2013 6:16:03 GMT -8
Oh please you have flippers That's what happens when you live in a rain forest. Its a bitch getting sandals on.
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Post by Deleted on May 12, 2013 7:27:58 GMT -8
Anyone who’s been to Abercrombie & Fitch in the last few years has probably noticed that they don’t carry XL or XXL sizes of women’s clothing because they don’t want overweight women wearing their brand. According to this popular teen clothing retailer, fat chicks will just never be a part of the “in” crowd. They take a big risk with this tactic because two of Abercrombie’s biggest competitors, H&M and American Eagle, both offer XXL sizes for men and women. The largest women’s pants available at Abercrombie are a size 10, while H&M goes up to 16 and American Eagle goes even farther to 18. Abercrombie’s attitude towards plus-sized women derives from CEO Mike Jeffries. Robin Lewis, author of The New Rules of Retail, spoke to Business Insider about the kind of people Jeffries wants advertising his brand. “He doesn’t want larger people shopping in his store, he wants thin and beautiful people,” Lewis said. “He doesn’t want his core customers to see people who aren’t as hot as them wearing his clothing. People who wear his clothing should feel like they’re one of the ‘cool kids.’” Lewis said that the only reason Abercrombie offers XL and XXL in men’s sizes is to appeal to large athletes. In a 2006 interview with Salon, Jeffries confirmed that the communication between hot people is his primary marketing tactic. “It’s almost everything. That’s why we hire good-looking people in our stores. Because good-looking people attract other good-looking people, and we want to market to cool, good-looking people. We don’t market to anyone other than that,” he said. Jeffries also told Salon that he wasn’t bothered by excluding fat people. In fact, he said that not limiting his ideal demographic would make his clothing less desirable. “In every school there are the cool and popular kids, and then there are the not-so-cool kids,” he told the site. “Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely. Those companies that are in trouble are trying to target everybody: young, old, fat, skinny. But then you become totally vanilla. You don’t alienate anybody, but you don’t excite anybody, either,” he told Salon. One might wonder why Mike Jeffries only wants to be in the company of good-looking people. That curiosity will end after seeing what this freak looks like. After seeing a picture of Mike Jeffries, it can only be concluded that he was never around good-looking people as a kid and is now making up for the glamorous youth he wishes he had. Well, if anything this should motivate some overweight people who like that store to lose some weight. LOL
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Post by Deleted on May 12, 2013 7:33:02 GMT -8
Personally I find that store a bit pricey. If your gonna shop there you better have some cash!
H&M doesn't even compare with this store, because the prices at H&M are reasonable. I do shope there sometimes, but normally get my clothes at Kohls. You get those ten to thirty percent coupons in the mail if you have a Kohl's charge card.
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Post by Deleted on May 12, 2013 8:28:57 GMT -8
The CEO looks like he got beat with the Fugly Stick. But, it is his business. He doesn't have to make clothes to fit everyone in the world.
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Post by Willing Sniper on May 12, 2013 10:32:46 GMT -8
When you have that much money there's no excuse for bad work.
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Post by ♬ pkbucko ♬ on May 16, 2013 10:39:27 GMT -8
If the guy wasn't such a douche knuckle about it, nobody would have ever said anything. I doubt that you could find anybody that cared. But he ran his mouth. Now he gets to deal with the consequences. Good or bad.
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